MidAmerican Printing Systems shares how consumer behavior is changing and what marketing has done to adapt
The latest blog post from MidAmerican Printing Systems talks about adapting to changing consumer behavior. What is causing the behavior change and how organizations can most effectively respond to it.
MidAmerican Printing Systems is one of the top commercial printers in town, largely because they work with some of the largest companies in the US. Because the company specializes in printing and sending direct mail, it has a front-row seat when it comes to how marketers try to keep up with changing user or customer behavior. The company’s latest post talks about there being nothing new the behavior of customers Change. Whether a business runs a direct mail service or television advertising, it’s important to keep up with change. One way to do this, according to the company, is by not listening to what customers are saying!
While it may sound counterintuitive for companies not to listen to what customers are saying, the printer says that most of the time, customers don’t know what motivates them when they shop. Most customers don’t know what they want either, but they know what they want when they see it. Because of this, savvy marketers are experts in consumer behavior, paying little attention to what customers are saying and instead studying their purchasing decisions. Many experts believe that customers are triggered by their subconscious, which can be influenced indirectly, like playing classical music in a wine shop, which studies have shown makes people stay in the store three times longer. So, according to MidAmerican Printing Systems, the goal is to pay attention to what customers are doing.
Readers can read the entire blog post at MidAmerican Printing Systems official website: https://www.midamericanprint.com/post/what-consumer-behavior-tells-you-about-marketing.
“At MidAmerican Printing Systems we have worked with some of the largest and most prominent companies in America. Over the years, we’ve watched marketing departments and professionals working for these companies try to keep up with changing shopper behavior. That is why we know from experience that consumer behavior is not always the same, it is constantly changing. But keeping up with what they say and what they really want are two different things. That’s why when we work with companies and their marketing teams, the focus is on sending that subtle yet direct message to the subconscious that triggers what’s called buying decision or behavior.” Said a representative from MidAmerican Printing Systems.
she added “There are several ways in which a message can be sent to the subconscious. This can be done by changing the fonts, colors, or perhaps the layout of a label. The decision on which changes to make is mainly based on observing buyer or customer behavior. Listening to what they want is fine, but the emphasis should be on what they prefer through their behavior because that’s going to make a big difference where profiling and personas come into play.”
Above Central American Printing Systems
Central American Printing Systems has been serving the community since 1985. It is recognized as one of the most successful commercial print service providers based in Chicago, IL. Today, the company is considered a one-stop solution for all printing, postal and fulfillment projects. In fact, the company prides itself on supplying some of the city’s best known and most successful companies, including being the authorized printer for Underwriters Laboratories.
For a full list of finishing services, see the list of services offered below https://www.midamericanprint.com/services/.
Interested customers can request a quote by calling (312) 663-4720 or filling out a form at https://www.midamericanprint.com/request-a-quote/.
Central American Printing Systems
3838 N River Rd, Schiller Park, IL 60176
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